Modern cameras are a marvel; in expert hands, they can make the most bland of subjects look amazing. Often, though, films for businesses become seduced by the beauty of their own pictures: repeated use of extreme close ups and lingering shots of attractive scenery are all great to use but don’t forget the messaging of the film.
The use of each shot needs to be justified - how does it tell the story of the film, how does it support the messaging we want to communicate and crucially - what do these pictures add to the audience’s viewing experience? Great pictures enhance the viewing experience enormously but it’s the narrative that makes the real difference between whether a film works or not.
Please send us an email at firstname.lastname@example.org if you would like us to get in touch to discuss your next video project.
Philip Pickard - Head of Production