At shortstories we have partnered with the Competence app among others and have been making online learning content since 2018.

Their courses include: Leadership and Management (Level 5), Security (Level 2), Proteach (Level 5) and Sports Coach (Level 4).

The Competence app is now becoming known deep within the labyrinthine many organisations like The British Army at a faster rate than would otherwise have been possible.

Its reputation is growing and this is now converting directly into more business and greater opportunity.

goals

Competence asked us to make a film to highlight the benefits of their educational app. What visuals could we create to tell the story of the app?

approach

One striking thing about the Competence app is how it has been used in many different industry sectors: from FE colleges to the British Army; from security to business leadership. One of its strengths is its adaptability. 

This meant we could use pictures and footage depicting all these areas. When mixed with visual effects and a fast-paced voiceover, we created a film that is short and informative.

results

The film gives a snapshot of what the app does and how it is being used. It is frequently used in their sales and marketing programmes This is helping to generate interest and leads from within other sectors.

video for business

More Case Studies

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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