Does Video Marketing Really Work for B2B Businesses? Yes. Here's Why.

80% of all website traffic in 2022 consists of video - Cisco

Being a boutique video production agency, of course we will answer the above question with a resounding - Yes it works!

But we’re not that uninteresting, we're backing up our claims based on years of research.

Not just from what our reputable clients are saying, but also from the public statistics provided by well known data companies around the world.

The traditional pitch to selling has become old news.

Nowadays, consumers are faced with too many choices and as a result, they’re tired of mundane pitches letting them know why your company or product is so great, over and over again.

Boring? Yes indeed! 

Your customers want to see you in an entertaining way and they want you to prove yourselves to them.

Not just that, but the more captivating your choice of showing off your business, service, product - whatever it may be, the better your chances of compelling the right crowd within a few seconds.

Resulting in - more engagement, more sales, more leads, you name it.

Ergo, no surprise then, one of the best ways of doing this, is by use of video content.

As a business, when your marketing efforts and budget is focused on getting creative and thought-provoking video content in the public eye, the chances are a lot higher that you will appeal to more crowds than with any other form of content. 

The winning blend is to combine it with other forms of content. 

So, video is great then. Why do we think so?

The simple explanation - video is one of the greatest ways to explain just about anything, simple or multifaceted, in a valuable, helpful and appealing manner, that no other form of marketing can possibly do.

What’s more, it can be cleverly done in as little as 2 minutes, without cramming too much information into it and driving your viewers nuts! 

Beyond simply writing a blog post about something and assuming your busy readers have time to go through a 7+minute piece; with video you can do what your audience is asking for – showing them your service or product.

Isn’t it about increasing your chances of purchases or subscriptions? 

Here’s a simple example – how many times has YouTube been your go-to when you are looking to find out more about a product or a service?

If there’s a video for it, we as consumers will find it. Without thinking twice, the majority of us look for videos on almost everything, instead of reading blog posts on it. Guess what? Your customers are doing the same.

97% of marketers stated that video helps their customers to understand their product better than any other form of marketing – Hub Spot

As one of many examples from our personal experience, we created this film project about the Crest Launch for Wigan Warriors - Rugby League club.

They have had their previous badge/crest for +20 years. This film gave the new design a big push.

Pay Attention - Google is Watching

Google deems videos over blog posts as a much higher-quality form of content, and not just Google but most other search engines do the same.

If it gives its viewers what they want, then more often than not, your video will take the lead in any game. 

When everything is strategically combined correctly into a short video for your audience, it can have transformative effects on your business.

The purpose of the video, its style, the right people in your video, the music, script, sound, angles, great editing techniques and even the SEO optimisation tactics can all make a world of difference. 

As long as you are willing to put the work in, you can’t go wrong.

Grabbing a hold of those in the know i.e. a professional video crew, is one way of doing this, easily, effectively and effortlessly.

B2B companies have been realising the powerful effect video has and taking advantage of it, and it doesn’t even have to be video in paid advertisements, but non-paid advertising works just as well.

Video can be used by B2B businesses in almost every stage of the inbound funnel. 

During 2020, when Covid was changing the way we behaved,  it was easy to expect many businesses to fail; the surprising thing was that almost 80% of them grabbed the chance at video marketing to get ahead of their competitors. 

And it worked.

91% of marketers feel the 2020/2021 pandemic has made video more important for brands - HubSpot

In other news, research shows that compared to reading a blog, in which only 10% of your readers remember the message; video sticks in people's minds almost 90% of the time. This trend is not going to change and is available to any sector or industry. 

It’s right there - waiting for you to grab a hold of it.

There are almost limitless ideas a company can harness visually in under 2-minutes.

The scope for invention and creativity is enormous and will bring far more value to you and your customers and the even better news is, you can start this marketing approach at any time.

No matter what the season, there is always a reason to shoot a short video showcasing your services or products.

Creating and promoting great video for your B2B business is easy, useful and universally accepted. 

59% of executives say they would rather watch a video than read text - WordStream

An Unsurpassed Return on Investment

The return on investment for businesses that use video in their marketing efforts is second to none.

Statistics have continuously shown that companies have seen increases as high as 75% on this rather than any other form of advertising or promotional activity.

Anything from generating leads to increasing sales - the numbers are in the range of 80% – 84% on average ROI for B2B businesses, and counting.

Please note that the average duration of videos that get watched from start to finish is up to 1 minute long.

Online videos have an audience reach of 92% worldwide - social shepherd

As one of the primary forms of media, this has now become the number one choice of content used in marketing strategies globally.

Whether you create a short company film, educational film or an identity video or even choose live video, the diverse platforms available to us now have more mobile capabilities and flexibility than ever before. 

Mobile is always in the hands of the majority of the population, and it is as easy as clicking on the play button to watch anything. 

This is a fantastic way of increasing your company’s ROI and showing people you're ahead of the times.

Don’t be dull – do video! It has become a necessary investment no matter which way you look at it. 

See how we do it: send us an email to if you would like to discuss your next film project.

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