A B2B agency that has been around for over 12 years approached us to create a film for their rebranding.
The client asked for a film to launch their rebrand. How to combine the benefit of 12 years of experience with their relentless energy and freshness, into a few minutes of impactful film footage?
The owner is central to the brand. She has been the constant and central point over the lifetime of the company and has overseen it as it has grown and developed. It was her initiative to rebrand the agency and so it was natural to include Harriet as the main interview.
Usefully, the agency had a number of digital assets (logos, video clips and stills) that we used in the film. This meant we could show what an experiential marketing company does rather than having us explain. It is usually quicker to show than describe.
In such a creative industry there is a lot of noise with many agencies vying for available business. Maddox’s experience and professionalism is what sets it apart from the rest. We wanted this to come through in their film.
The film shows the abundance of exciting and impressive work the agency has done for its impressive list of clients, and it also shows the sophistication and business minded focus that makes it such a slick and professional outfit.
Having built up an impressive client list for 12 years, Maddox wanted to look to the future with a rebrand. As well as their impressive track record, we wanted to reflect their dynamism, energy and enthusiasm that has always been central to their work
