A B2B agency that has been around for over 12 years approached us to create a film for their rebranding.

goals

The client asked for a film to launch their rebrand. How to combine the benefit of 12 years of experience with their relentless energy and freshness, into a few minutes of impactful film footage?

approach

The owner is central to the brand. She has been the constant and central point over the lifetime of the company and has overseen it as it has grown and developed.  It was her initiative to rebrand the agency and so it was natural to include Harriet as the main interview.  

Use of archive

Usefully, the agency had a number of digital assets (logos, video clips and stills) that we used in the film. This meant we could show what an experiential marketing company does rather than having us explain. It is usually quicker to show than describe. 

Tone

In such a creative industry there is a lot of noise with many agencies vying for available business. Maddox’s experience and professionalism is what sets it apart from the rest. We wanted this to come through in their film. 

results

The film shows the abundance of exciting and impressive work the agency has done for its impressive list of clients, and it also shows the sophistication and business minded focus that makes it such a slick and professional outfit.

video for business

More Case Studies

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Latest news straight to your inbox!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No spam. Unsubscribe anytime.