goals

Once the scripts were completed, we entered the video production stage.

The video clips were a mixture of presenter-led and voiceover-led learning content pieces.

We used existing footage, photographs and animations to illustrate and enliven the messaging.

We needed the content to be dynamic and clear so the learners could take in as much information as possible. 

approach

Another technique we developed to keep the learner engaged was to write scenarios; fictitious events based on real world circumstances.

The scenario was described, outlined and shown through a video clip.

They finished with a challenge for the learner, who was asked to imagine what they would do should they be the person responsible to act in that situation.

The aim of these scenarios was to make the learner think for themselves in order to compound what had been covered in the previous unit.

In this way the new skills developed would become more established within the learner. 

results

The course was structured over 5 modules and we created 125 short video clips to help the learner master the content.

From our point of view, this was another project where real world application of the course helped us feel it will make a positive difference for a wider society.

By training security staff more thoroughly, it is hoped and expected that spectators will be kept safer at public gatherings. 

video for business

More Case Studies

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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